The Social CFO: Collaborating with Marketing
I want to share my tips for collaborating with marketing as a Social CFO:
1. Champion a better understanding of customer and prospect behaviors.
2. Advocate for a data-driven and analytics culture in marketing.
3. Corroborate the importance the company’s brand has on the value of the company.
4. Become a brand advocate for your company
Want more about how to engage marketing as a Social CFO? Visit the Social CFO Blog Hub at https://www.stampli.com/blog/social-cfo