The Social CFO: Collaborating with Marketing

The Social CFO: Collaborating with Marketing

ErnieHumphreyErnieHumphrey Administrator Posts: 41 admin
edited June 2020 in Social CFO

I want to share my tips for collaborating with marketing as a Social CFO:

1. Champion a better understanding of customer and prospect behaviors.

2 Advocate for a data-driven and analytics culture in marketing.

3. Corroborate the importance the company’s brand has on the value of the company.

4. Become a brand advocate for your company

Want more about how to engage marketing as a Social CFO? Visit the Social CFO Blog Hub at

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